A PLACE WHERE TALENT, DISCIPLINE AND PASSION MEET, WHERE ATHLETES FROM ALL OVER THE WORLD REFINE THEIR SKILLS, OVERCOME THEIR LIMITS AND TRANSFORM PERFORMANCE INTO ART, INSPIRING ANYONE WHO WISHES TO REACH THE PEAK OF THEIR POTENTIAL.
From Tuscany to the world's great sporting arenas: a centre of excellence where science, innovation and passion transform wellbeing into performance. In the beating heart of Tuscany, among the olive trees and a few steps from the San Rossore Natural Park, arises Athletica Cetilar Performance Center, a cutting-edge facility of over 400 square meters where medicine meets technology and performance becomes a tailor-made experience. Born from the vision of Alessio Erra And Philip Della Latta, Professionals with extensive experience in international motorsports, Athletica Cetilar today represents a global point of reference for professional athletes and sportspeople of all levels.
A SHARED VISION: ATHLETICA & CETILAR Athletica Cetilar is the result of the synergy between the clinical and sports expertise of Athletica and the scientific innovation of PharmaNutra, a world leader in nutraceuticals and medical devices, known for its Cetilar® brandThe goal is clear: to redefine the concept of health and wellness, combining physiotherapy, athletic training, mental coaching, and nutrition in a multidisciplinary and personalized approach.
FROM FORMULA 1 TO THE AMERICA'S CUP The Pisa center is frequented by some of the world's greatest sports stars. Among the prominent names in motorsport, Fernando Alonso, two-time Formula 1 world champion, is coached by Edoardo Bendinelli, a partner of Athletica since its founding. Robert Kubicto, Gabriel Bortoleto, Andrea Kimi Antonelli and entire generations of drivers, from karting to Formula 1, up to the historic victory at the 24 Hours of Le Mans 2025 with the Ferrari Hypercar 499P by AF Corse. But not only that. From 2022-2024, the team led the Human Performance project with Luna Rossa Prada Pirelli, taking care of physiotherapy, prevention and athletic preparation in view of the 37th America's CupAnd also tennis, golf, martial arts, soccer, and athletics: different disciplines, united by a unique method that aims to bring out the best in each athlete.
THE ATHLETICA METHOD: PRECISION AND CUSTOMIZATION Each program is based on a scientific assessment that analyzes posture, strength, mobility, body composition, and mental profile. This creates a "tailored" program that integrates training, recovery, nutrition, and mental coaching, with a multidisciplinary team that supports each athlete step by step, tailoring the program to their needs and goals.
An approach that reflects the philosophy of concierge medicine: an exclusive and customized service, where every detail is calibrated to guarantee concrete and lasting results.
BEYOND SPORT: PERFORMANCE AND WELL-BEING FOR ALL Athletica Cetilar isn't limited to professional athletes. Thanks to targeted programs, amateurs, companies, and managers can also enjoy a 360° performance experience, with programs dedicated to mental and physical well-being, team building, and leadership.
Its strategic location between Tuscany's art cities, Versilia, and the Apuan Alps makes the center the ideal setting for those seeking physical regeneration, culture, and nature.
ITALIAN EXCELLENCE THAT SPEAKS TO THE WORLD With partnerships ranging from Giro d'Italia at the Florence Marathon, from the 151 Miglia regatta – Cetilar Trophy up to the major motor and sailing competitions, Athletica Cetilar And Cetilar® Today, they are synonymous with innovation, well-being, and performance globally. A unique ecosystem, where PharmaNutra's scientific research meets the expertise of top sports professionals, to transform every goal into a real achievement.
