A ROMAN COMPANY THAT IS REDEFINATING THE ITALIAN TECH PANORAMA THANKS TO THE INTUITION OF A YOUNG VISIONARY AND THE STRENGTH OF AN UNDER 35 TEAM. A STORY, THAT OF CONNECTEED, THAT HAS ALL THE FLAVOUR OF AMERICAN STORYTELLING: BRILLIANT MINDS FUELLED BY AMBITION AND COFFEE, TRANSFORM CODE AND INTUITIONS INTO DIGITAL REVOLUTION AWAY FROM THE SPOTLIGHT.
A few steps away from the Vatican walls, there is what is becoming one of the most interesting technological realities in the Italian panorama: Connected. Behind this success story, still evolving, there is Salvatore Autovino, a young entrepreneur who at just 26 years old leads a company he founded seven years ago. His vision, against the grain in the tech sector, places human value at the center of everything, despite the fact that it is a company that makes advanced technology its core business. Contradiction? No, it is just the intuition that is making Connected unperturbed by any external shock.
“To keep everything the same, it is necessary to always change
Diego, operations director, explains: “Connecteed was initially born as a feed manager, but given the very changing needs of the market, we decided to expand the services into various additional modules, always in SaaS mode for sales on marketplaces and order management. Today we are able to offer the development of proprietary technological solutions on a recurring basis, giving competitive advantages to the customer themselves. “When I arrived in Rome, I was just 19 years old and had many ambitions. I wanted to create something big but I didn’t have a clear vision. I knew I wanted to create a technology company but I had a tendency to box my ideas too much into defined, too stable packages. This idea showed itself in all its cruel fallibility: you can’t create something innovative if the idea of stability is at the base of the project”.
In a contemporary context where everything evolves at an uncontrollable speed, you can't think of relying on an established model. It wasn't easy to admit that I hadn't identified the right path to achieve what I had in mind and, only thanks to the guys who work with me was it possible to find it.
Their trust in me and their unstoppable desire to bring the project to success, has allowed Connecteed to be where it is now and where it is going. When I realized that thanks to their help Connecteed was reaching very high peaks of innovation, I understood that we needed to completely renew the company foundations and anchor them firmly to the importance of human value”, he says Autowine.
What initially began as an internal solution to free itself from an external supplier has evolved into a SaaS (Software as a Service) platform for the market, then transforming into a real technology development company. Today, what makes Connecteed contemporary is its proactive and fluid corporate culture, based on the ability to question itself. “Every day is a new challenge, every project has different obstacles and, for every obstacle we manage to overcome, we acquire more skills for future projects” he says Autowine. “We are not afraid of change, on the contrary, we embrace it. Our osmotic capacity allows us to understand and adapt to the continuous evolutions of the digital market.” This philosophy is also evident in the technical side of the company, as confirmed by Gabriel, head of the department: “The technical department is constantly evolving. With the opening of the company's core business and the custom development of new systems, we no longer limit ourselves to managing catalogs and e-commerce, but we evolve in the management of various types of software.
This guarantees employees an openness of know-how that grows with respect to the systems we manage.”
In an era where artificial intelligence dominates the technological discourse, Connecteed has found a unique balance: using AI as the main driver without ever losing sight of the human value. “Artificial Intelligence acts as the engine for all development and interpenetration between software, applications and integrations,” he explains Manuel, sales manager. “But what sets us apart is the ability to communicate, connect, multiple systems with each other in an omnichannel perspective. And all of this is possible exclusively thanks to the ingenuity of all the guys who work in the company. “The idea is to take technology ever higher, but with the awareness that all of this is possible exclusively thanks to human value. You can't think that this can replace people. AI is born from human value, not vice versa” continues the founder.
An approach deeply rooted in the corporate philosophy therefore appears very clear: thanks to the combination of human value, integrative systems and artificial intelligence it is possible to make any type of project that can streamline the entire internal data flow concrete. This is the true concept of AI according to the corporate vision, to use AI in a healthy and proactive way it is necessary to remember that it was the human being who created digital intelligence and only he can dominate it, manage it and channel it. "This is the true power of those who choose to do technology" he explains Eugene, Connecteed technician.
HUMAN VALUE AT THE CENTER: THE PEOPLE AND CULTURE MANAGER One of the most revolutionary aspects of Connecteed is the decision to introduce the role of People and Culture Manager, a choice that reflects the corporate philosophy that is being built day after day. “We are rethinking the entire company and we have decided to base it on the idea of culture where human attention becomes the real focus,” explains Savior. “Although it may seem strange coming from the CEO of a technology company, this was, in my opinion, the real turning point. The deep belief that drives Connecteed is simple but powerful: if people are at the center of everything, if they feel understood, valued and supported, they become part of the company's “feeling”. “It's like a family and everyone feels the duty to protect what they love. The result? Everyone produces more and the company grows,” continues the founder. Despite rapid growth, Connecteed continues to maintain a family approach to management. “Every aspect is shared with everyone. There are no secrets, everything is transparent. Whether it concerns the financial side, the operational road maps or management,” say the employees. “We brainstorm constantly, our days go by like this. I hope the guys feel free to express what they really think, even if they think the company is wrong. The transversal point of view is a continuous stimulus for innovation and allows each member of the team, all under 35, to actively contribute to growth” he explains Julia, the People and Culture
Giving voice and image to Connecteed's identity is a young and dynamic marketing team: "We are a synergic and complicit group that works every day to tell who we are and what we do. It is never just a question of numbers or strategies - it is a continuous journey made of ideas, intuitions, comparison and a lot of passion," he says. Valerio, the Marketing Manager. “Working at Connecteed means being surrounded by innovation and a desire to grow: a stimulating environment where creativity takes all the space it deserves. We know how to get our hands dirty, test, fail, try again – but with the smile and energy of those who truly love what they do.” Thanks to continuous customer feedback and the ability to always look ahead, Connecteed is becoming a point of reference in Italy for technological development.
“Our goal? To become a technology partner for SMEs and large companies using artificial intelligence as the main engine,” he says. Manuel. In an era where technology is advancing at a dizzying pace and many fear that artificial intelligence will supplant human work, Connecteed represents an alternative model:
a company that uses AI as a tool to enhance human capabilities, not to replace them. And perhaps this is the secret of its success.
