For nearly eight decades, Serpenti has continued to evolve, embodying the essence of luxury and innovation. Over the years, Maison Bvlgari has enriched this collection with ever more fascinating creations, combining elegance, versatility and unparalleled craftsmanship. Today, Serpenti is constantly reinventing itself, with new jewels, watches and accessories that tell the story of an iconic and ever-changing design.
Viper Serpents: The Allure of Essential Design
Serpenti Viper creations are the beating heart of this evolution. The stylised ladder that made the Serpenti design famous finds new expressions in a wide range of gold colours, both plain and enriched with diamonds. These jewels are easy to wear and mix, capable of elevating any look with a contemporary touch and a hypnotic beauty. Among the new creations, the hoop earrings and the two sets of jewels, available in rose or yellow gold, stand out, embodying the evolution of an unmistakable design. Their elegance is emphasised by the iconic stylised head, which rests delicately on the tail, creating a fascinating contrast between modernity and tradition.
The Art of Layering: White Gold Bracelets and Rings
The Serpenti range is enriched with new bracelets and rings in white gold, offering endless possibilities for combinations and layering. The loop design, which recalls the modern allure of stylized ladders, is illuminated by a delicate pavé of diamonds on the head and tail, giving a touch of timeless preciousness. These creations are perfect to be combined with other Bvlgari collections, allowing to create personalized and sophisticated looks, with special attention to craftsmanship.
Serpenti Fine Jewelry: A Figurative Interpretation
For a select audience, Serpenti launches an exclusive series of limited-edition rings, enriched with sapphires, rubies and emeralds, which enhance the timeless allure of the snake. Crafted in pink gold and set with diamonds of various sizes, these rings are true works of art, capturing the essence of the Maison through the skillful use of colors and precious gems. An all-diamond version in white gold, with baguette and brilliant-cut gems, adds a dimension of unparalleled splendor.
Serpenti Watches: Icons of Elegance and Sinuosity
Serpenti is not just a collection of jewelry, but an entire design philosophy that also embraces the world of watches. The models Seductive Snakes And Tubogas Snakes continue to conquer with their extraordinary elegance. The watch Seductive Snakes, with its drop-shaped case and flexible bracelet inspired by the scales of a snake, combines refinement and innovation, while the Tubogas Snakes represents a perfect meeting between ingenious craftsmanship and industrial aesthetics, enveloping the wrist with its legendary, seamless bracelet in rose gold and steel, enriched with pavé diamonds.
Serpenti Cuore 1968: Luxury in Leather Goods
In the world of leather goods, the Serpenti universe welcomes a new creation: the Snakes Heart 1968. This bag, which recalls the shape of a heart, stands out for its original sinuous metal handle, inspired by the iconic jewel-watch Harlequin Snakes from 1968. Crafted from fine matelassé calfskin, the bag is available in an ultra-dazzling version, entirely covered in nearly five thousand hand-applied crystals, combining the soul of jewellery with timeless design and extraordinary attention to detail.
Serpenti continues to evolve, telling its story of timeless elegance, innovation and craftsmanship through each new creation. An icon that, with every shape and every detail, manages to conquer the heart of those who wear it once again.

